TagManager: We don't have time to change tracking ...

Question:

"As I mentioned earlier we don't have any webmaster hours to change tracking codes. This means that they cannot use Tracead tracking at the moment. Is there some way to track duplicates anyway?"

 

Advertiser; 

"Hi Martin, 

Netaffiliations tracking won't be working unless they have a special tracking in their link.

Their tracking only works in case there is &refid=netaff in the URL. http://www.website.dk/control/main?shopId=AFF&refid=netaff

As I mentioned earlier we don't have any webmaster hours to change tracking codes for new/existing customers.

This means that they cannot use Tracead tracking at the moment. Is there some way to track duplicates anyway?

Cordialement / Med vänlig hälsning / Best regards

Maja, Online marketing manager"


TraceAd; 

"Hi Maja

Yes, - just to be sure, is it your backend that will not fire off their script directly implemented on your website?

Or are you firing of their script at all times and they need that ID in the click to activate their own tracking?

Cheers, Martin"


Advertiser; 

"Hi Martin,

It's the first alternative. We do not fire it if not refid=netaff is in the url.

Cordialement / Med vänlig hälsning / Best regards

Maja, Online marketing manager"

 

TraceAd; 

"Hi Maja,

Perfect, then you're home free, we just add their script into TraceAd (I can do it in 2 seconds, and they'll get it fired accordingly to your de-duplication rules). 

These kind of setups and jumping into current affiliate programs is normal business, we have solved exactly this situation many years ago :-)

From now on you can mange all affiliates and tracking related stuff inside TraceAd, and you need no help from IT. :-)

Check attached pdf.

If you just will provide me with the script received from Netaffiliation, we'll have their tracking included in no time.

Cheers, Martin"

 

Advertiser;

"Hi Martin

That's one of the things I'm worried about with Tracead. I can't and don't have time to manage tags and tracking myself so we need to test if this will be working or if there should be someone else internally who can manage these things.

Well, let's make a test and see how things start running.

I'll ask for Netaffiliation scripts and get back to you.

However, all urls should contain this code to trigger their tracking.

?shopId=AFF&refid=netaff

Cordialement / Med vänlig hälsning / Best regards

Maja, Online marketing manager"


TraceAd; 

"Hi Maja,

I like that you are worried, that's the point. :-) 

So, what I mentioned for you yesterday is nothing else than you have the freedom to execute on things when it suits you, or if it's needed to be done fast.

The point here is, that you'll not be locked up in situations where you have to wait for others to have time to do something for you. You are in control if needed.

In this case, I as your contact can help you in seconds, or you can do it on your own if you wanted. (IT YOU WANTED) and without any technicals skills.

When said, that's the whole point of using TraceAd, you as a customer will never have to mange tags/scripts/pixels etc or be a slave of manual tag management, it's done automatically by all the networks, agencies, media and publishers you're working with. :-) Make the deal, approve the deal and you've done your part. 

Once the TraceAd MasterScript is in place (Which we have now), neither you, your IT or TraceAd needs to manage scripts or pixels, and you don't need to look for anyone internal to allocate time for this task. Nothing needs to be managed. 

But, if for some reason you have to execute something fast, you have the opportunity to do it on your own or to ask me for help. :-)

In this case where you have a current tracking script from netaffiliation, you or I can fix that in 10 seconds, even faster than it would be to just write the email to Richard or another co-worker for help.

If you haven't already had their tracking script on the thank you page, they would have implemented it on their own via TraceAd in 2 seconds.

But now that they have a current script implemented, I will do it for you, and the task needs no skills and would be the same as to copy paste into this mail, when I have it from you it's fixed in no time. :-)

Another situation where you would have the need of doing something on your own, could be many different examples like these.

Let's say TradeDoubler or Netaffiliation did something in breech of contract and you asked them to stop that activity 10 times over a period and they didn't.

You could login to TraceAd and shut everything down for TradeDoubler or Netaffiliation with 2 clicks and remove all their tracking in less than a minute.

Let's say Zanox called you and they would like to run your affiliate deal, you can login in to TraceAd, add Zanox to the campaign with 3 clicks and hit save, and all the technical stuff would be managed automatically, all tracking scripts is done automatically, and you never have to touch the codes. 

You just take decisions and approve deals. All technical stuff is out of your hands. :-)

Another example is the change of commission structure, now you need to wait for Richard to have time with TradeDoubler updates for several weeks, but since you have TraceAd, that change can be made in a few minutes. And you don't have to bother Richard when you have changes, new partners, new networks, updates, commission changes or other stuff. The MasterScript is enough, it manage all partners and setups due to your rules, ideas and strategies.

You are in good hands, and all the worries you have, a lot of advertisers have had too, and that is what we solve for you, so you have the freedom to execute the ideas, deals and strategies you like without being locket or forced to wait due to technical limitations. :-)

Let me know if you have other concerns and I'll give you confidence of not being trapped in a technical nightmare :-)

Online marketing and tracking is a technical nightmare created by the industry, we just make it easy to navigate, connect and plugin due to your decisions. 

Cheers, Martin"

More info about Cross Device Tracking: http://www.tracead.net/207/cross-device-tracking

 

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